单词catchline
n.: 醒目的字行；广告语
网络: 毛条临时标题；标语；为是次电影展设计一句标语
（页面顶端等处）引人注目的语句，醒目的字行:
a short line of text which can be easily noticed, for example at the top of a page
广告语:
a phrase used in an advertisement
宣传性标语;【戏剧】滑稽插话,噱头
The company will invest in its first advertising campaign to support the brand, running the catchline "Who are we? Huawei" .
该公司将首次投资广告宣传、为自有品牌造势，广告语是“我们是谁？华为”。