单词Batna
un.: 巴特纳(阿尔及利亚东北部一城市)
网络: 最佳替代方案(Best Alternative to Negotiated Agreement)；协议外最佳方案；谈判协议最佳替代方案(Best Alternative to a Negotiated Agreement)
巴特纳(阿尔及利亚东北部一城市)
The person who needs the agreement the least has the best BATNA and the most power.
越是不需要协议的人，越有着更好的BATNA，越是有利。
That said, sooner or later each of us finds ourselves in a situation where we have a really lousy BATNA.
如此说来，我们每一个人早晚都可以找到自己的位置一个达成谈判协议的最佳方案。
Having a BATNA means doing your homework before you begin your negotiation.
拥有BATNA意味着在开始谈判之前要做许多的准备工作。
BATNA Best Alternative to Negotiated Agreement
协议外最佳方案