单词advertorial
n.: 社论式广告
网络: 软文;付费软文;软文广告
社论式广告:
an advertisement that is designed to look like an article in the newspaper or magazine in which it appears
社论式广告
复数:advertorials
But signposting an advertorial clearly, while editorially desirable, can also mean that consumers do not feel much compulsion to read it.
不过,在编辑乐意的情况下将一篇软文非常清晰地标示出来也意味着,消费者不觉得有多大必要去看那篇文章。