单词brand-extension
n.: 延伸品牌
网络: 品牌延伸；品牌捆绑销售炒作
eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.
可口可乐公司本应聪明一点，让老牌可乐照卖不误，同时将新口味可乐作为品牌延伸推向市场。
Finally perceived fit was an intervening variable between the similarity and brand extension evaluation.
延伸相似度则完全透过知觉契合度影响品牌延伸评估。
They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.
他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。言下之意，不是问题。选
Brand extension relates to what can be transferred into the new extended product in the present brand equity.
而且品牌的可延伸性与现有品牌权益中可以转移到新的延伸产品中的因素有关。
Based on the concept of brand extension, this paper reviews and collects the latest research results at home and abroad.
本文从品牌延伸的概念出发，对国内外近年来关于品牌延伸的最近研究成果进行了回顾和整理。
Conventional brand evolution strategies include brand consolidation, brand extension and brand promotion.
常规的品牌进化策略包括品牌强化、品牌延伸和品牌促进。
The displacement of corporate brand is strategic activity and has special characteristics, which completely differs from brand extension.
企业品牌位移在本质上是企业的战略性行为，与企业品牌延伸等有着根本的区别。
The cause of mimicry in the group of "independently created form symbols for individual use" was resulted from brand extension.
「自行创造的造形符号为己用」的类别，拟仿的起因，多半是因为品牌的产品延伸。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors" action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Similarly, China"s first cashmere sweater businesses--Lotus also embarked on the road of brand extension.
无独有偶，中国首家羊绒衫企业——雪莲也走上了品牌延伸之路。