单词brand-stretching
网络: 品牌延伸；品牌扩张
By contrast, vertical brand stretching involves a change in product formulae, packaging and pricing to reach a wider range of customers.
相反，纵向品牌延伸包括改变产品的配方、装和定价，以接近更多顾客。
Brand stretching refers to the use of an established brand name for products in unrelated markets.
是指现有品牌进入完全不相关的市场。
Analyzing the Advantages and Disadvantages of Brand Stretching
品牌延伸的优劣势分析